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Have you heard of social cooling? It's all about that horrible feeling that you are being watched when you are on social media or online. It forces us to curate a life online but not in a relaxed natural kind of way. It's about what you show to the world on social media and how we change our behaviour accordingly. It's the glossy stuff with carefully edited photos and making sure that only show the glamours things, compared to how your life really is and probably more importantly how we think other people's lives really are.